A mascara designed for both sighted and visually impaired users: a stainless steel body, magnetic closure, tactile ridges, and braille create a premium experience for everyone.
LINEAR focuses on creating a mascara experience like never before, with a stainless steel casing, magnetic enclosure, and color finishes that exude extravagance. It is mainly designed for visually impaired users. The ridges on two sides and the braille on one emphasize universal use.
Inspiration
Linear facades. Light and shadow falling across parallel lines.
Ideation sketches
Choosing the best ideas and experimenting with scale and appearance.
Prototypes
Details
Braille and extruded text is on each side of the body to show the brand name and the color of the mascara. Magnets are used to seal the mascara and snap the cap in place, which is also for the user's convenience.
Packaging
Stylized boxes for the luxury and premium feel.
Final product
Model: Netanya Bravard.
Keep exploring
All work
